Wednesday, May 21, 2014

100 Things Every Designer Should Know About People


My co-worker let me borrow this book and I really freakin dug it. It's essentially a book on psychology and how you can apply it to your designs. More often than not it's discussing UI/UX principles.

It focuses on web / digital deliverables. Testing. Focus groups. UI/UX. Data analysis. Metrics. blah blah blah.

Each entry is only between 1 to 3 pages long. It's easy to chunk up. You can pick it up for a bit, put it down, and come back to it a week later and it doesn't make any difference.

Psychology is very important to every designer, but it's especially important when you're dealing with HMI design. Whether you do print or mobile or whatever, this book is worth a read. Fo' sho.

As you'd expect, the author puts forth theories that she's culled from various people's research and spits it back to you in a simplified and easy to digest manor. Sources are cited and main points are reiterated. It's good shit.

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