Saturday, May 7, 2016
Ogilvy on Advertising
This was a no-brainer. Ogilvy is a giant in the industry so I decided to absorb some of his sage wisdom. True, this book is dated, hell, it was pretty much written pre-internet...but some of the theories should transcend time and space.
I found myself taking pictures of some of the passages and emailing them to myself at work to share w/ co-workers. Definitely some gems in here and it's worth a read if advertising is your thing, or even PART of your thing...
I liked his writing style. Very forthright. Has a good personality.
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2016 book
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