I bought this a while back and finally got around to reading it. I got through it pretty quickly, as it was really well written. Douglas Edwards was the 59th employee hired at Google, and was pretty much the man behind Google's voice. He provided the words that supported the brand. So he bloody well better be a good writer!
Edwards has a very easy-going style. The story flows along at the perfect pace. He's very learned and has a great vocabulary, but most importantly he knows how to use it to great effect. Intelligent and conversational. Perfect.
I'm Feeling Lucky is very freakin interesting. It's a great peek behind the curtain of one of the most important and successful brands in the history of...history. It's not quite open kimono, but it's a great insight into their decision making process and product development, nonetheless.
Anyone who considers them a student of business should definitely give this a read. It's definitely thought provoking, if nothing else. It's great for learning about and discussing strategy. Highly recommended to anyone interested in business, innovation, or tech.
By the way, thanks to stock options I think Edwards is worth about 100 mil now. Yeah.
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